Education & training · brand studioA duplicate enquiry arrives
It is merged and the person is contacted once, by one owner.
Education & training / Learner journeys
The programme-to-enrolment pathway.
Inspect the purpose, deliverable and handoff at each stage of the customer journey.
How learners and parents find and choose you
The education marketing funnel.
Seven steps, one journey.
Every stage is a place learners and parents can be lost. We look at the whole path—not just the ads at the top.
- 01SearchGoogle · YouTube · InstagramSEO, Maps & listings
- 02DiscoverProgramme & fee pagesBrand & service pages
- 03TrustRecognition · faculty · verifiable outcomesReputation & proof
- 04ContactCall · WhatsApp · formEnquiry handling
- 05ExperienceDemo class · open dayBooking handoff
- 06EnrolPaid admissionThe real experience
- 07RetainProgress updates · alumni · referralsFollow-up & recall
Most education & training businesses spend at the top of the funnel but lose people at contact and experience. Find your leak in two minutes
यात्रा का नक्शा
Explore
Describe the learner, starting level and programme commitments.
हम क्या डिज़ाइन करते हैंProgramme-fit page
अगला कदम किसकी ज़िम्मेदारीStudio drafts; client approves factual information.
Tested before it is accepted
A demo that works once
is not a system.
Every journey we implement is tested against what goes wrong in real life, with a named owner for each case.
The requested slot, item or date is unavailable
The person is told honestly and offered the nearest real alternative.
A message fails to send
The failure is logged and a named person follows up another way.
The assigned staff member is on leave
The enquiry is reassigned automatically to a named back-up.
The customer opts out
Automated messages stop at once and the opt-out is recorded.
A price, offer or detail changes
Every channel is updated from one source, and old offers are withdrawn.
Measurement with context
Track the next action.
Not a convenient assumption.
| Proposed measure | How it should be interpreted |
|---|---|
| Relevant programme enquiries | Agreed source and qualification criteria; remove duplicates. |
| Demo or open-day attendance | Client team records the actual next action, not merely a click. |
| Completed counselling | Use available operational records; do not infer an outcome from traffic. |
| Paid admissions net of cancellations | Review status and cancellations where relevant; document attribution gaps. |
The next considered step
Clarity at every next step.
Let’s start there.
Tell us about the business, the gap and the work you need. Start with a useful brief—not a bigger package.