A brand is not the logo. It is whether a new customer understands you, can reach you easily and trusts what they find. Answer each question honestly—“partly” counts as no.
The five universal checks
- A new visitor can tell within five seconds what you offer and who it is for.
- Your name, contact details, hours and services match on your website, Google profile and social pages.
- Every enquiry—call, WhatsApp or form—has a named owner and gets a reply the same working day.
- You know how many enquiries became customers last month.
- You ask every customer for honest feedback the same way and reply to reviews.
Three checks specific to education & training
- Every result, rank or placement claim names the batch, the year and how it was measured.
- An admission enquiry reaches a counsellor who calls back within one working day.
- Recognition, affiliation and fee details are identical on the website, brochures and ads.
What to fix first
- Mostly “no” on the first two: start with brand clarity. Publish a clear programme-fit story.
- “No” on enquiries and follow-up: fix the customer journey. Connect demos, counselling and admissions records.
- “No” on feedback and trust: start with information accuracy and a response process. Create an evidence-first publication workflow.
Take the interactive version to get a score out of 100 and your weakest area. Nothing is sent anywhere.
Want this checked for your school?
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